A whole new look
at benefit solutions

INSIGHT

Most supplemental health plans are designed by financial companies — creating gaps in coverage that leave customers less than whole.  

APPROACH 

This B2B campaign looks under the hood to describe how Cigna’s data-driven plans are more in sync with employees’ needs. Social posts capture emotional moments associated with the medical conditions that these benefits are uniquely designed to cover.

Sales rep verbatim: “We don’t win this without the marketing campaign, plain and simple. I had done everything I knew to do on the sales side, but without that specific email, we don’t win.”