Real life.
Real solutions.

INSIGHT

Life is complicated. Everyday life stresses can take a toll on employees’ health, both body and mind. This can impact how they show up at work and it can impact companies too.  

APPROACH 

Cigna’s 2019 Market Message demonstrates how personalized solutions that address the link between body and mind drive workforce engagement and business success.

The bold, straight-talking verbal tone coupled with a dimensional, parallax-style design that literally wrapped Cigna customers in care positioned Cigna as a leader and helped this campaign stand out from competitors.