Health in all
dimensions

INSIGHT

Many people think of health in terms of physical wellness only. But physical health and emotional health are inextricably linked and impacted by financial, social and environmental factors.

APPROACH 

Cigna has been a leader in bringing focus to the importance of whole-person health. Over the years, this has become part of the Brand DNA.

The Coach by Cigna® app helps employees take control of their health with ongoing health engagement coaching. We created a playful video to promote downloads of the Coach by Cigna app. It coordinated with social media campaign and was featured in the Google PlayStore and on Cigna.com/coach. 500,303 app downloads in 7 months from 15 countries

Cigna’s Life Connected® framework enables health engagement consultants to customize health programs to best support the unique needs of each company’s population. A visual system was created to ensure consistency of messaging while driving awareness of the breadth of Cigna’s approach.