Customer
Stories

INSIGHT

Storytelling forges connections among people and between people and ideas and makes content memorable.

APPROACH 

From emotional, personal testimonials to customer journeys and “example telling,” storytelling serves to simplify complex messages and to strengthen the impact of the Cigna brand.

Over my tenure with Cigna, we brought them to life in a multitude of ways including real customer/client video testimonials, b-roll video enactments, animated “example telling,” interactive pdfs and PPTs, infographics and podcasts.