Enrollment
pop-up pilot

INSIGHT

Enrolling in health insurance is can be confusing and difficult. Talking to a person in real time can make it easier.

APPROACH 

Staffed with benefits specialists during enrollment season, this kiosk brought Cigna face-to-face with customers in a pilot that tested engagement and conversion rate.

Our comprehensive campaign drove foot traffic to the kiosk with messaging that made health care plans and terms easy to understand, yielding a 66% conversion rate with a 50% ROI for the program.